Wednesday, March 08, 2017

The Oscar Mayer Ham Can For Women

"What makes a ham can for women a ham can for women? And why on God’s cured, salted earth was such a thing ever considered necessary?"

The Oscar Mayer ham can for women was part of a bigger push by US businesses to replace the lucrative government contracts of World War II with consumer spending. It was the job of Mad Men-era executives to convince US women (especially white, middle-class ones) that the purchase of modern consumer goods could make them better homemakers, better women, and better Americans.
More here


MrsB said...

This would make me want to buy this ham, said no woman ever.

The Nag said...

Perhaps if it were pink....